Brazil has a large and diversified economy that offers U.S. companies many opportunities to export their goods. Doing business in Brazil, however, requires intimate knowledge of the local environment. While opportunities await, complex customs and tax rules as well as logistics and distribution challenges make market entry difficult.
Brazil’s business culture also relies heavily on the development of strong personal relationships. For a foreign company to enter the Brazilian market it is essential to work through a qualified representative or distributor familiar with the lay of the land.